If you’re a regular visitor to this blog, you’ll notice that I have a soft spot for ethical fashion. And while this is certainly a big reason to love the Ghanian-inspired, Australian-based brand Yevu, I loved the punchy prints before I even discovered that the brand also had an ethical back-bone. After a year living in Ghana, the designer Anna Robertson, left with a vision to create a print-focused label of clothing. Wandering through the West African marketplaces of wax-print fabrics, Anna “just kept picturing the things [her] friends in Sydney would want to wear.” With print-on-print suiting in trend this season, Yevu’s vibrant collection arrived just in time.
After three sold-out pop-up shops in Sydney, Yevu has finally just launched their online shop. All of their wax-printed harem pants, structured shirts, and playful jumpsuits, are now available to the rest of us worldwide! Each garment is unique and made by hand, at a grassroot level, by local Ghanian craftswomen and small business owners. One of Yevu’s main goals is to create a sustainable livlihood for the creative people they work with, and the brand looks to have a more long-lasting social impact through technical training for seamstresses, the teaching of valuable business skills, and an assurance of fair wages. The designer saught to “connect the Australian buyer with the marketplace of West Africa.” Now, she’s connecting the world.
[Photo credit: c/o Yevu]